Web
Content Management
E-Commerce
Make no mistake: the 'Net is here to stay.
So is e-commerce.
Certainly, some public resistance to doing business online still exists. However,
any business that equates the burst of the dot-com bubble in April 2000 with the
death of the Internet and e-commerce risks being left behind.
The Move To Self Service
For fifty years, people have been nudged towards self service in all areas.
How many people declared in the 1950s that those new-fangled supermarkets
where you had to serve yourself would never take over from the corner grocer? They did, for people gradually
discovered the benefits of self service in these warehouse-sized wonderlands.
E-commerce Means Easy-commerce
Today, only a masochist would want to return to the bad old days of queuing for ages in
a bank line just to draw out a few dollars. The public is gradually waking up to the fact that e-commerce is easy commerce.
They
can conduct business when it suits them: at three in the morning if that's what
they want. It's quick: just a few clicks, and they have a basket filled with
product. The selection of goods is often superior to bricks-and-mortar
establishments, the information about each product comprehensive. Checking out
is a breeze - no queuing, no battling an overloaded cart back to the car only to
find some inconsiderate sod has crashed a cart into their brand-new sports car.
Instead, the package is delivered to their front door and all they have to do is unpack
it.
Quality Web Presence
Today, it is mandatory for every business - from micro to multi-national - to
have a Web presence, even if it's only to provide information about their
products and/or services. For that's that other thing that people are
discovering about the Web: the process of researching purchases becomes the
simple matter of downloading a few pages from various sites and comparing specifications.
A Web site must exude quality. It must reflect the organisation's
professionalism to the same extent as its premises, its product, and its people.
Think about it: your site is accessible to millions of potential customers, far
more than you can physically reach. Yet too often Web site content does not
comply with the overall impression a business wishes to convey, often because
it is put together by employees whose skills don't necessarily embrace written
communications.
Using A Professional Writer
Contracting an experienced, trained writer to prepare Web content is crucial
for creating a professional Web site.
The combination of extensive writing experience in a variety of fields (see Writing/Publications
page), a strong, practical business background (see Corporate
page), a personal commitment to e-commerce and experience in judging Web sites
(see below) combine to give Rosemary the background and experience to write,
and manage, your Web content.
She offers a full range of Web content services, from checking and editing
content prior to publishing a SOHO Web site (very affordable and strongly
recommended), to researching and writing the entire content of a multi-page
site.
Contact Rosemary to discuss
how she can assist you in the creation or management of your
site.
Internet Experience and Use
In July 1999, Rosemary was appointed semi-finalist judge in the Telstra/AFR
Internet Business Awards. She was offered a
judging position in 2000, but conflicting commitments prevented her accepting.
Rosemary is 100 per cent personally committed to e-commerce. She was an early
adopter of Internet banking, and uses it for investing, buying groceries, office
supplies, computer software, wine, garden plants and books - both personal and
research. She has purchased two computers, a printer, a scanner, and major household
items through E*Store. She orders gift
bunches of flowers through the Web in Australia, New Zealand and the USA. And
she has been using the Internet for research for ten years - long before the Web
went mainstream.
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Rosemary Ann Ogilvie
Gadir Pty Ltd
ABN: 30 010 209 480
